Working With Words

The four modes of social organization — tribes, institutions, markets, and networks — all intentionally utilize words to communicate their unique perspectives and preferences. Words are chosen for their effect in creation stories, in mythologies, in advertising, and in propaganda.

Words themselves are invented for a purpose. They serve as tools of social organization, as weapons of war, as means of manipulation, and as medicine for the maligned.

Depending on how they are used, words can cause horrendous harm or great good. Meanings can be distorted or clarified.

Working with words can gain one respect, renown, and reward, but it can also generate resentment. Not all messages are appreciated.

Learning to use words effectively requires an understanding of the principles of communication, especially in what is termed netwar, which assumes that all communication in all its dimensions is contested, no matter the stated intent of the participants. Words are meant to achieve, and as propositions in the arena of human consciousness, they will be confronted; as such, working with words is serious business.